19+ Free Tools to Start Your Podcast From Scratch

“Slack is starting a podcast for some reason.”

That was the headline of a recent Fortune.com article. Author Tom Huddleston, Jr. wondered why Slack, “a hot Silicon Valley company with a fast-growing valuation,” would “make the most of its ever-growing momentum” by launching a podcast.

But to content marketers, Slack’s move isn’t surprising at all.

The podcast world has recently exploded. Since 2008, the number of Americans tuning in each month has doubled—from 9% to 17% in January 2015.

And companies are paying attention. Many sponsor podcasts as part of their efforts to hook new customers; according to the Boston Globe, businesses will soon be spending $100 million on podcast ads.

If you’re thinking of using podcasts to promote your company, there’s another option—following Slack’s lead and creating your own podcast. As Kevan Lee explained in his Podcasting for Beginners post, audio is just another tool in the content marketing toolbox.

Not only can you establish your company as a thought leader in its industry or field, podcasts can help you create a personal relationship with your audience, enhance your brand visibility, and reinforce your company’s story and mission.

You might be thinking, “Yeah, starting a podcast is great if you’re a big company with a huge advertising budget, but there’s no way I can afford to do it for my own business.”

Not so fast. There are a ton of free resources out there to help you get your podcast off the ground. With this guide, you’ll see how to launch your show with an (almost) zero-dollar budget.

Planning and creation tools

1. Capturing ideas: Evernote

It’s probably safe to assume you’ve heard of Evernote. However, you might not have considered using it to jumpstart your podcast. The tool is perfect for jotting down your show ideas while you’re out and about or brainstorming.

In addition, you can use it to take notes while you interview people, which will come in handy during the editing process and when you put together show notes.

2. Script-writing and collaboration: WriterDuet

Why might you need a script?

Well, it might not take a village to make a podcast, but it does take at least two people: you, your co-host(s), and hopefully some guests. And the more participants you have, the harder it is to keep your discussion on-topic and within your desired time range. A script will mitigate those problems by giving you some structure.

WriterDuet is an excellent script-writing software. Not only does it let multiple people work on your script at the same time, it logs every user’s edits and even lets you explain your changes with in-line video chats, text messages, and notes. As a result, you and your collaborators will literally be on the same page.

3. Scheduling: Doodle

When it comes to planning when you’ll record or live-stream your podcast, Doodle is a great tool. You set up a poll with multiple dates and times and then invite the other people involved with your podcasts to choose when they’re available. Once they do so, you can easily choose the time that works for everyone.

Doodle even connects with your calendar app so you don’t have to manually enter the event in your calendar once the date and time have been set.

In-the-studio tools

4. Sound dampening: soft furniture

As Daniel J. Lewis explains in his excellent article, “25 Free Podcasting Tools as Good as Their Paid Alternatives,” many of the places people commonly record their podcasts—like their basements, offices, or closets—have a lot of reverberation and echoing, which inevitably affects your audio.

If you don’t have access to a sound-proof studio, Lewis recommends putting soft furniture in the room where you’re recording. You can even hang blankets on the walls.

5. Interviewing/co-hosting: Skype

Using Skype to podcast is super common, and for good reason: it’s a pretty straightforward process.

While Skyping with your fellow podcasters (whether they’re your co-hosts, your guests, or some combo of the two), you record your conversation via a computer app. Skype Call Recorder and Audio Hijack 3 are free options for Windows and Mac computers, respectively.

After you’ve finished, you can edit what you’ve recorded with an audio editor. (More on that in a bit.)

6. Live-streaming: Google Hangouts On Air

Maybe you’d like to live-stream your episode, then convert it to a podcast. With Google Hangouts On Air, you can invite up to 10 people to a video meeting that’s also a live public broadcast.

Your Hangout will automatically be converted into a video after you’re done. To make it a podcast, grab the audio from the video file using software like Pazera Free Audio Extractor or AoA Audio Extractor.

7. Call recording: Google Voice

If you’re a really low-budget podcaster, consider using Google Voice to record a conversation between you and your co-host or guest. After you create an account and enable call recording, all of your incoming calls will automatically be converted to MP3 files. Yup, you read that correctly—the app only works for incoming calls. Either arrange to have your co-host use Google Voice to record your call, or ask others to call you.

8. Voicemail service: SimpleVoiceBox

Many podcasters play recorded questions or comments from listeners during their show. If you’re interested in doing this, use SimpleVoiceBox to set up a voicemail service with a unique number your listeners can call. The system will hold an unlimited number of messages—plus, those messages can easily be downloaded into .WAV format.

Editing and post-production tools

9. Recording and editing: Audacity and GarageBand

Editing your podcast is as simple or as complex as you make it. Daniel Lewis recommends only editing out distractions—in other words, you don’t have to get rid of “ums, “ahhs,” or long pauses, as long as those mistakes don’t detract from what you’re saying.

Even if you’re a minimalist editor, you’ll probably still want to trim the ends and add in other audio, such as theme music, songs, or sound effects.

Audacity is a solid option if you’re on a budget. Its interface isn’t super intuitive, but you’ll find many step-by-step guides for using it (like this one or this one.)

Mac users can take advantage of Garageband. “Garageband is free with most Macs, and it’s an incredibly capable audio editor with everything a podcaster could need,” explains MakeUseOf writer James Bruce.

Audacity and Garageband also both offer recording options. If you’re going to be the only person talking for the entire episode, than you can skip the Skype or Google Hangouts step and simply record directly into your editing program.

10. Audio post-production: Auphonic

You can use Audacity or Garage Band to clean up your audio, but when you want it done professionally, take advantage of Auphonic’s free two hours of processed audio per month. The software will balance the levels between speakers, music and speech; normalize volume to broadcast standards; balance multiple tracks (for example, your recording with your co-host’s recording); encode your files, and more.

11. Music and sound effects: Freesound, Free Music Archive

Wondering where you’ll get that theme song or bleep noise? Freesound has a huge database of audio snippets, samples, and recordings.

The Free Music Archive also offers a wide selection; plus, you can browse by genre, so if you already know a blues song would be just perfect for your intro, it’ll be that much easier to find the perfect one. (Just make sure it’s labeled as available for commercial use.)

MP3s, tagging and transcribing

12. MP3 encoding: iTunes

After you’ve finished editing your podcast and adding sound effects, you’ll need to turn it into an MP3. There’s online software for MP3 conversions, but iTunes can do the same thing—and for free.

After exporting your file into iTunes, all you have to do is right-click on it and choose “Create MP3 version.”

(This article will walk you through the process.)

13. ID3 Tagging: EasyTAG, Podcast Tag Editor

ID3 tags allow you to embed important information in your audio files, including episode name, podcast name, episode content, and cover art.

Not only do iTunes and Windows Media Player use these tags to organize your podcasts, but having tags ensures even people who download your audio file from random places on the internet will know what they’re listening to.

In addition, maybe you’d like to include show notes—the text that pops up when you click the “Information” icon in the Apple podcast app.

To make these, just write the text of your choice in the “Comments” section of the ID3 tagging software you use.

14. Transcribing: Express Scribe Free

There are a couple different reasons to transcribe your podcasts.

First, transcriptions are SEO gold-mines. Search engines can crawl and pick up your podcast’s title, description, and tags—but not your audio. A transcript, on the other hand, is easily searchable.

Second, having a transcript gives you more than one way to disseminate your material. Maybe you want to turn your podcast into a blog post, or a SlideShare, or even an infographic. All of those will be easier if you’ve got a written version of each episode.

The free version of Express Scribe helps you transcribe audio files with its customizable playback speed, “Hotkeys” (which make a mouse unnecessary), and speech recognition software.

You can also add hyperlinks to your transcript and post it on your blog or site, which will appeal to the people who would rather read than listen (they exist!)

Finally, you can use your transcript to keep track of important moments. Many podcasters label these milestones in their show notes.

Marketing and promotion

15. Getting into the iTunes store: WordPress

It’s pretty simple to get your podcasts in the iTunes store via WordPress. Using a WordPress site you already have or one you’ve created, create a category for your podcasts—like “Podcasts.” Then copy the URL for the Podcasts category. You’ve just created an RSS feed: a technology that announces updates to a website. Apple uses this RSS feed to create a collection of your podcast episodes. To submit the feed to Apple, paste the URL into the “Submit a Podcast” Podcast Quick Links in the Podcast section of iTunes.

Then, each time you complete an episode, upload the MP3 into a new post on WordPress, assign it to the Podcasts category, then publish it.

Once you’ve submitted the RSS feed URL to iTunes, all of the posts marked “Podcast” will automatically be submitted for review by the iTunes staff and then uploaded to the iTunes store.

(For a more detailed version of these instructions, check out the WordPress tutorial.)

16. Checking your RSS feed: Feed Validator

But before you can submit that RSS feed link, you need to check and make sure it’s working. This is simple to do: just enter the URL into Feed Validator.

17. Social media scheduling: Buffer

After all the hard work that goes into creating a podcast, you’ll definitely want to attract as many listeners as possible. Buffer’s Individual Plan lets you connect your Twitter, Facebook, Google+, and LinkedIn accounts (for a total of four), and schedule 10 posts at a time for each.

So let’s say you’re releasing your podcast on Thursday at noon. You could use Buffer to post three “teaser” posts on each social media platform leading up to the launch, a post with the link to the podcast once it goes live on Thursday, and then four or five posts over the weekend reminding your followers to listen and give feedback.

Not only does this save you a ton of time, but you can see analytics for each channel. That’ll give you valuable insight into how many podcast listeners you’re getting from, say, LinkedIn versus Facebook.

18. Emailing: MailChimp

Many podcasters use a regular newsletter to deepen their relationship with listeners. Not only can you promote new episodes, but you can gather audience feedback, direct people to relevant links (say, your site or sponsor sites), and even give away exclusive content.

With MailChimp’s free plan, you can send up to 12,000 emails to 2,000 subscribers.

19. Analytics and stats: Blubrry

To get some basic statistics on your podcast, sign up for Blubrry’s free service. All you have to do is add your podcast to Blubrry’s directory—which has the added bonus of exposing your program to more potential listeners. There’s only one caveat, however: your podcast can’t advertise a competing podcast service.

Where to spend money on your podcast

1. A mic

As Ryan Imel explained on WPCandy, “Technically you can use your computer’s default microphone to record your podcasts. And by technically I mean your voice will travel through the air, collide with your computer and be recorded into a file.”

According to Imel, virtually any microphone you buy will be better than the one on your computer.

The Rhode Procaster ($229) is a popular choice, as is the Blue Yeti ($129).

2. Podcast cover art

Unless you’re a graphic designer, you may want to consider hiring a professional for your artwork.

Not only will amateur-looking cover art turn off potential subscribers, Apple won’t feature your podcast in its “New & Noteworthy” section if it doesn’t have an attractive image. Apple recommends including a title, brand, or source name.

There are also some size and resolution guidelines you should be aware of, courtesy of Libsyn:

• iTunes Podcast- 1400×1400 at 300 dpi
• iPhone Display – 160 dpi
• iPhone App Image requirement – 512×512 pixels at 160 dpi
• iPad Display – 132 dpi

If the initial artwork you create is large (1400 x 1400 at 300 dpi), it can easily be scaled down to fit all these mediums.

To find a designer, check out Fiverr, 99 Designs, Elance, or LogoMaker.

3. Podcast hosting service

There are three main ways to get your podcast online.

Host it yourself for free

You can use WordPress to host your podcast for free as I describe above. Here’s the problem with this approach: if you solely use WordPress, your audience is almost guaranteed to have a sub-par experience. Not only will the site take forever to load, but downloading the audio files will be time-consuming as well.

Use WordPress to set up your RSS feed and submit your podcasts to the iTunes Store, but if customers want to directly download your podcasts, it’s great to provide a different option.

Why not host your podcast on your own site? Well, web hosts aren’t designed for files with unpredictable downloading behavior. Your site has a limit on how much data can be transferred at any given time; if you have a bunch of people trying to download your podcast in the day or two after it’s released, they may crash your server.

Purchase a hosting service

The second option is to purchase a web hosting service, like BlueHost or HostGator. If you get the basic version of BlueHost, it’s $3.50 a month. Your Amazon S3 rates will change depending on how much bandwidth and storage you use every moth, but in general, it’s pretty inexpensive.

These services aren’t designed for hosting media files, so if you’re getting more than 100 downloads per episode, you’ll also need to purchase a media hosting service, such as Amazon S3. You’ll also need to configure the software yourself.

Pay for podcast hosting

The third and most straightforward option is paying for a podcast hosting service.

Both Libsyn and SoundCloud have a lot of reach—which means lots of listeners—a factor that might weigh heavily in your podcast hosting decision.

Libsyn hosts more podcasts than any other service in the world. For $5 a month, you’ll get 50 megabytes of storage; for $15, you’ll get 250. In addition, it’ll automatically create a RSS feed for you (so you can skip the WordPress process.) The HTML5 Media Player is another cool feature–it allows you to embed your podcast anywhere on the web.

Particularly if podcasting is going to be a big part of your marketing strategy, SoundCloud is worth looking into. Every time you upload an episode of your podcast to SoundCloud, it’ll be pushed out to iTunes as well. SoundCloud’s Pro plan, which offers six hours of upload time per month, is $55 a year. For $135 a year, you can upload as much audio as you’d like.

Libsyn, SoundCloud, and most other podcast hosts include download and audience statistics in their services. Knowing how many downloads you’re getting and from what media sources, what part of the world your listeners are coming from, and even which web pages or apps your podcasts are being played from will help you tailor your podcast to your listeners.

Do you have any free resources to add to this list? What about paid tools that are worth their price tags? I’d love to hear your picks in the comments!

The post 19+ Free Tools to Start Your Podcast From Scratch appeared first on Social.

How to Verify Your WordPress Site on Pinterest

Do you want Pinterest analytics for your WordPress site? Pinterest analytics help you monitor your site’s performance by showing stats for all images pinned from your site. Recently one of our users asked us for an easy way to verify their WordPress site on Pinterest. In this article, we will show you how to verify your WordPress site on Pinterest and get Pinterest analytics.

Generating Pinterest Verification Code for Your Site

First thing you need to do is login to your Pinterest account and click on your user name. This will bring you to your pins page. Next, click on the gear icon on the top right corner of the screen and then on account settings.

You need to scroll down on the account settings page to find the website field. Enter your site’s URL and then click on the confirm website button.

A popup will appear on the screen with a single line of code. This code is a meta tag that you need to add on your website. Simply copy it and leave this window open. You will need to come back here to complete the verification.

Adding Pinterest Verification Code in WordPress

There are two ways you can add the meta tag to your WordPress site. You can directly paste this code in your child theme‘s header.php file just before the </head> tag.

An easier way to add the code on your website is by using the Insert Haders and Footers plugin. Simply install and activate the plugin and visit Settings » Insert Headers & Footers page. Next, paste the Pinterest verification code in the headers section and save your changes.

You now need to switch to the Pinterest verification code popup and click on the finish button. You will see a success message.

You can now see verified Pinterest Analytics for your site, and how it is doing on the Pinterest network. You may also want to add the Pinterest Pin it button to your site to increase exposure.

While we don’t use Pinterest on WPBeginner, we receive a lot of Pinterest traffic on our sister site List25. You can check out List25’s Pinterest page as well.

We hope this article helped you verify your WordPress site on Pinterest. You may also want to see our guide on how to add Pinterest Pin it button over images in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

To leave a comment please visit How to Verify Your WordPress Site on Pinterest on WPBeginner.

Advanced Local SEO Competition Analysis

Posted by Casey_Meraz

Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market, you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.

Since there are plenty of resources out there on best practices, this guide will assume that you have already followed the best practices for your own listing and are looking for the little things that might make a big difference in putting you over your competition. So if you haven't already read how to perform the Ultimate Local SEO Audit or how to Find and Build Citations then you should probably start there.

Disclaimer: While it's important to mention that correlation does not mean causation, we can learn a lot by seeing what the competition has done.

Some of the benefits of conducting competitive research are:

• You can really dive into your customers' market and understand it better.
• You can figure out who your real customers area and better target them.
• You can get an understanding of what your competitors have done that has been successful without re-inventing the wheel.

Once you isolate trends that seem to make a positive difference, you can create a hypothesis and test. This allows you to constantly be testing, finding out what works, and growing those positive elements while eliminating the things that don't produce results. Instead of making final decisions off of emotion, make your decisions off of the conversion data.

A good competition analysis will give you a strong insight into the market and allow you to test, succeed, or fail fast. The idea behind this process is to really get a strong snapshot of your competition at a glance to isolate factors you may be missing in your company's online presence.

Disclaimer 2: It's good to use competitors' ideas if they work, but don't make that your only strategy.

Before we get started

Below I will cover a process I commonly use for competition analysis. I have also created this Google Docs spreadsheet for you to follow along with and use for yourself. To make your own copy simply go to File > Make A Copy. (Don't ask me to add you as an owner please :)

Let's get started

1. Find out who your real competitors are

Whether you work internally or were hired as an outside resource to help with your client's SEO campaign, you probably have some idea of who the competition is in your space. Some companies may have good offline marketing but poor online marketing. If you're looking to be the best, it's a good idea to do your own research and see who you're up against.

In my experience it's always good to find and verify 5-10 online competitors in your space from a variety of sources. You can use tools for this or take the manual approach. Keep in mind that you have to screen the data tools give you with your own eye for accuracy.

How do you find your "real" competitors?

We're going to look at some tools you can use to find competitors here in a second, but keep in mind you want to record everything you find.

Make sure to capture the basic information for each competitor including their company name, location, and website. These tools will be useful at a later time. Record these in the "competitor research" tab of the spreadsheet.

Method 1: Standard Google searches for competitors

This is pointing out the obvious, but if you have a set of keywords you want to rank for, you can look for trends and see who is already ranking where you want to be. Don't limit this to just one or two keywords, instead get a broader list of the competitors out there.

To do this, simply come up with a list of several keywords you want to rank for and search for them in your geographic area. Make sure your Geographic preference is set correctly so you get accurate data.

1. Collect a list of keywords
2. Search Google to see which companies are ranking in the local pack
3. Record a list of the companies' names and website URLs in the spreadsheet under the competitor research tab.

To start we're just going to collect the data and enter it into the spreadsheet. We will revisit this data shortly.

Outside of the basics, I always find it's good to see who else is out there. Since organic and local rankings are more closely tied together than ever, it's a good idea to use 3rd party tools to get some insight as to what else your website could be considered related to.

This can help provide hidden opportunities outside of the normal competition you likely look at most frequently.

Method 2: Use SEMRUSH.com

SEMRush is a pretty neat competitive analysis tool. While it is a paid program, they do in fact have a few free visits a day you can check out. It's limited but it will show you 10 competitors based on keyword ranking data. It's also useful for recording paid competition as well.

To use the tool, visit www.SEMRush.com and enter your website in the provided search box and hit search. Once the page loads, you simply have to scroll down to the area that says "main competitors". If you click the "view full report" option you'll be taken to a page with 10 competition URLs.

Put these URLs into the spreadsheet so we can track them later.

Method 3: Use SPYFU.com

This is a cool tool that will show your top 5 competitors in paid and organic search. Just like SEMRush, it's a paid tool that's easy to use. On the home page, you will see a box that loads where you can enter your URL. Once you hit search, a list of 5 websites will populate for free.

Enter these competitors into your spreadsheet for tracking.

Method 4: Use Crunchbase.com

This website is a goldmine of data if you're trying to learn about a startup. In addition to the basic information we're looking for, you can also find out things like how much money they've raised, staff members, past employee history, and so much more.

Crunchbase also works pretty similarly to the prior tools in the sense that you you just enter your website URL and hit the search button. Once the page loads, you can scroll down the page to the competitors section for some data.

While Crunchbase is cool, it's not too useful for smaller companies as it doesn't seem to have too much data outside of the startup world.

Method 5: Check out Compete.com

This tool seems to have limited data for smaller websites but it's worth a shot. It can also be a little bit more high-level than I prefer, but you should still check it out.

To use the tool visit www.compete.com and enter the URL you want to examine in the box provided then hit search.

Click the "Find more sites like" box to get list of three related sites. Enter these in the provided spreadsheet.

Method 6: Use SimilarWeb.com

SimilarWeb provides a cool tool with a bunch of data to check out websites. After entering your information, you can scroll down to the similar sites section which will show websites it believes to be related.

The good news about SimilarWeb is that it seems to have data no matter how big or small your site is.

2. After you know who they are, mine their data

Now that we have a list of competitors, we can really do a deep dive to see who is ranking and what factors might be contributing to their success. To start, make sure to pick your top competitors from the spreadsheet and then look for and record the information below about each business on the Competitor Analysis tab.

You will want to to pull this information from their Google My Business page.

If you know the company's name, it's pretty easy to find them just by searching the brand. You can add the geographic location if it's a multi-location business.

For example if I was searching for a Wendy's in Parker, Colorado, I could simply search this: "Wendy's Parker, CO" and it will pull up the location(s).

Make sure to take and record the following information from their local listings. Get the data from their Google My Business (Google + Page) and record it in the spreadsheet!

1. Business name - Copy and paste the whole business name. Sometimes businesses keyword stuff a name or have a geographic modifier. It's important to account for this.
2. Address - The full address of the business location. Although we can't do anything about its physical location, we will search using this information shortly.
3. City, state, zip code - The city, state, and zip listed on the Google My Business listing.
4. Phone number - Take the listing's primary number
5. Phone number 2 - Take the listing's secondary number like an 800 number.
6. Landing page URL - The one connected to their Google My Business listing.
   PRO TIP: The URL will display as the root domain, but click the link to see if it takes you to an internal landing page. This is essential!
7. Number of categories - Does your listing have more or less categories than the listing?
8. Categories in Google My Business
   You can find the categories by clicking on the main category of the listing. It will pop out a list of all of the categories the business is listed under. If you only see one after doing this, open your browser and go to View Source. If you do Ctrl+F you can search the page for "GCID" without the quotes. This will show you the categories they're listed under if you look through the HTML.
9. Does the profile appear to be 100% complete?
10. How many reviews do they have?
11. Is their business name visible in Google Street View? Obviously there is not much we can do about this, but it's interesting especially considering some patents Bill Slawski was recently talking about.

** Record this information on the spreadsheet. A sample is below.

What can we do with this data?

Since you've already optimized your own listing for best practices, we want to see if there is any particular trends that seem to be working better in a certain area. We can then create a hypothesis and test it to see if any gains are losses are made. While we can't isolate factors, we can get some insight as to what's working the more you change it.

In my experience, examining trends is much easier when the data is side by side. You can easily pick out data that stands out from the rest.

3. Have a close(r) look at their landing pages

You already know the ins and outs of your landing page. Now let's look at each competitor's landing page individually. Let's look at the factors that carry the most weight and see if anything sticks out.

Record the following information into the spreadsheet and compare side by side with your company vs. the successful ones.

Page title of landing page

City present? - Is the city present in the landing page meta title?

State present? - Is the state present in the landing page meta title?

Major KW in title? Is there a major keyword in the landing page meta title?

Content length on landing page - Possibly minor but worth examining. Copy/paste into MS Word

H1 present? - Is the H1 tag present?

City in H1? - Does the H1 contain the city name?

State in H1? - Does the H1 have the state or abbreviation in the heading?

Keyword in H1? - Do they use a keyword in the H1?

Local business schema present? - Are they using schema? Find out using the Google structured data testing tool here.

Embedded map present? - Are they embedding a Google map?

GPS coordinates present? - Are they using GPS coordinates via schema or text?

4. Off site: See what google thinks is authoritative

Recently, I was having a conversation with a client who was super-excited about the efforts his staff was making. He proudly proclaimed that his office was building 10 new citations a day and added over 500 within the past couple of months!

His excitement freaked me out. As I suspected, when I asked to see his list, I saw a bunch of low quality directory sites that were passing little or no value. One way I could tell they were not really helping (besides the fact that some were NSFW websites), was that the citations or listings were not even indexed in Google.

I think it's a reasonable assumption that you should test to see what Google knows about your business. Whatever Google delivers about your brand, it's serving because it has the most relevance or authority in its eyes.

So how can we see what Google sees?

It's actually pretty simple. Just do a Google Search. One of the ways that I try to evaluate and see whether or not a citation website is authoritative enough is to take the competition's NAP and Google it. While you've probably done this many times before for citation earning, you can prioritize your efforts based off of what's recurring between top ranked competitor websites.

As you can see in the example below where I did a quick search for a competitor's dental office (by pasting his NAP in the search bar), I see that Google is associating this particular brand with websites like:

1. The company's main website
2. Whitepages
3. Amazon Local (New)
4. Rateadentist.com
5. DentalNeighbor.com

Pro Tip: Amazon local is relatively new, but you can see that it's going to carry a citation benefit in local search. If your clients are willing, you should sign up for this.

Don't want to copy and paste the NAP in a variety of formats? Use Andrew Shotland's NAP Hunter to get your competitor's variants. This tool will easily open multiple window tabs in your browser and search for combinations of your competitor's NAP listings. It makes it easy and it's kind of fun.

5. Check important citations

With citations, I'm generally in the ballpark of quality over quantity. That being said, if you're just getting the same citations that everyone else has, that doesn't really set you apart does it? I like to tell clients that the top citation sources are a must, but it's good to seek out opportunities and monitor what your competition does so you can keep up and stay ahead of the game.

You need to check the top citations and see where you're listed vs. your competition. Tools like Whitespark's local citation finder make this much easier to get an easy snapshot.

If you're looking to see which citations you should find and check, use these two resources below:

• Learn how to find and build the top citations here
• Top Citation Sources By Category

Just like in the example in the section above, you can find powerful hidden gems and also new website opportunities that arise from time to time.

Just because you did it once doesn't mean you should leave it alone

A common mistake I see is businesses thinking it's ok to just turn things off when they get to the top.That's a bad idea. If you're serious about online marketing, you know that someone is always out to get you. So in addition to tracking your brand mentions through the Fresh Web Explorer, you also need to be tracking your competition at least once a month! The good news is that you can do this easily with Fresh Web Explorer from Moz.

So what should you setup in Fresh Web Explorer?

• Your competitor's brand name - Monitor their mentions and see what type of marketing they're doing!
• Your competitor's NAP - Easily find new citations they're going after
• City+Industry+Keywords - Maybe there are some hidden gems outside of your competition you could go after!

Plus track anything else you can think of related to your brand. This will help the on-going efforts get a bit easier.

6. Figure out which citations have dofollow links

Did you know some citation sources have dofollow links which mean they pass link juice to your website? Now while these by themselves likely won't pass a lot of juice, it adds an incentive for you to be proactive with recording and promoting these listings.

When reviewing my competition's citations and links I use a simple Chrome plugin called NoFollow which simply highlights nofollow links on pages. It makes it super easy to see what's a follow vs. a nofollow link.

But what's the benefit of this? Let's say that I have a link on a city website that's a follow link and a citation. If it's an authority page that talks highly about my business, it would make sense for me to link to it from time to time. If you're getting links from websites other than your own and linking to these high quality citations you will pass link juice to your page. It's a pretty simple way of increasing the authority of your local landing pages.

7. Links, links, links

Since the Pigeon update almost a year ago, links started to make a bigger impact in local search. You have to be earning links and you have to earn high quality links to your website and especially your Google My Business Landing page.

If the factors show you're on the same playing field as your competition except in domain authority or page authority, you know your primary focus needs to be links.

Now here is where the research gets interesting. Remember the data sources we pulled earlier like compete, spyfu.com, etc? We are now going to get a bigger picture on the link profile because we did this extra work. Not only are we just going to look at the links that our competition in the pack has, we've started to branch out of that for more ideas which will potentially pay off big in the long run.

What to do now

Now we want to take every domain we looked at when we started and run Open Site Explorer on each and every domain. Once we have these lists of links, we can then sort them out and go after the high quality ones that you don't already have.

Typically, when I'm doing this research I will export everything into Excel or Google Docs, combine them into one spreadsheet and then sort from highest authority to least authority. This way you can prioritize your road map and focus on the bigger fish.

Keep in mind that citations usually have links and some links have citations. If they have a lot of authority you should make sure you add both.

8. But what about user behavior?

If you feel like you've gone above and beyond your competition and yet you're not seeing the gains you want, there is more you have to look at. Sometimes as an SEO it's easy to get in a paradigm of just the technical or link side of things. But what about user behavior?

It's no secret and even some recent tests are showing promising data. If your users visit your site and then click back to the search results it indicates that they didn't find what they were looking for. Through our own experiments we have seen listings in the SERPs jump a few positions in hours just based off of user behavior.

So what does this mean for you?

You need to make sure your pages are answering the users queries as they land on your page, preferably above the fold. For example, if I'm looking for a haircut place and I land on your page, I might be wanting to know the hours, pricing, or directions to your store. Making information prevalent is essential.

Make sure that if you're going to make these changes you test them. Come up with a hypothesis, test the results, and come to conclusion or another test based off of the data. If you want to know more about your users, I say that you need to find as much about them as human possible. Some services you can use for that are:

1. Inspectlet - Record user sessions and watch how they navigate your website. This awesome tool literally allows you to watch recorded user sessions. Check out their site.

2. LinkedIn Tracking Script - Although I admit it's a bit creepy, did you know that you can see the actual visitors to your website if they're logged into LinkedIn while browsing your website? You sure can. To do this complete the following steps:

1. Sign up for a LinkedIn Premium Account
2. Enter this code into the body of your website pages:

<img src="https://www.linkedin.com/profile/view?authToken=zRgB&authType=name&id=XXXXX" />

3. Replace the XXXXX with your account number of your profile. You can get this by logging into your profile page and getting the number present after viewid?=
4. Wait for the visitors to start showing up under "who's viewed your profile"

3. Google Analytics - Watch user behavior and gain insights as so what they were doing on your website.

Reviews

Speaking of user behavior, is your listing the only one without reviews? Does it have fewer or less favorable reviews? All of these are negative signals for user experience. Do you competitors have more positive reviews? If so you need to work getting more.

Meta descriptions

While this post was mainly geared towards local SEO as in Google My Business rankings, you have to consider that there are a lot of localized search queries that do not generate pack results. In these cases they're just standard organic listings.

If you've been deterred to add these by Google picking its own meta descriptions or by their lack of ranking benefit, you need to check yourself before you wreck yourself. Seriously. Customers will make a decision on which listing to click on based on this information. If you're not thinking about optimizing these for user intent on the corresponding page then you're just being lazy. Spend the time, increase CTR, and increase your rankings if you're serving great content.

Conclusion

The key to success here is realizing that this is a marathon and not a sprint. If you examine the competition in the top areas mentioned above and create a plan to overcome, you will win long term. This of course also assumes you're not doing anything shady and staying above board.

While there were many more things I could add to this article, I believe that if you put your focus on what's mentioned here you'll have the greatest success. Since I didn't talk too much about geo-tagged media in this article, I also included some other items to check in the spreadsheet under the competitor analysis tab.

Remember to actively monitor what those around you are doing and develop a pro-active plan to be successful for your clients.

What's the most creative thing you have seen a competitor do successfully local search? I would love to hear about it in the comments below.

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Here's a screenshot of what I was looking at:

These are just a few of the featured listings you'll find inside...

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As you can see just from this brief view, there are tons of different types of writing jobs to choose from, including:

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How Much Can You Earn With Writing Jobs?

There are too many variables for me to be able to answer that question. Plus I'm not allowed (legally) to make income claims. It depends on how many hours you want to work online, your skill level, the types of writing jobs you prefer, etc. I will say this though: the potential is HUGE, and Writers Help Wanted is an extensive resource for anyone that wants writing opps. Here's a little inspiration for you:

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Best,

p.s. Alice gave me full access to check out the product, knowing how picky I am about products - and about what I share with you here, especially as an affiliate. I honestly didn't expect it to be a good match, or even something I would use myself. I was wrong. I'm seriously impressed, and WHW totally exceeded my expectations!

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Most legitimate resources for writing jobs charge a monthly fee. You can Join Writers Help Wanted for only $27 today. That's just a one time payment - no recurring payments for the ongoing access to all of the job listings & training. You'll want to act fast, because the price goes up to $47 on Monday, so get in today while you can join for less than 30 bucks.