Strategies for Sharing Old Content: How Often, When, and How

Social media advice seems to come in two flavors: what to do and how to do it.

Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new.

Sharing old content is awesome social media advice.

So how exactly does one go about it?

It’s a question I’ve been working to answer for myself as I share ...

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