How to Engage Employees in Social Media Marketing: 5 Data-Driven Steps

You don’t need to ask IT whether your coworkers are on social media during the workday. It’s like asking if they are breathing.

And that can be a great thing. Studies have shown that employees can post, tweet, and pin and still perform at peak levels—maybe even more productively than their less plugged-in counterparts.

Instead of instilling policies to try to prevent team members from using social media at work, more and more companies are incorporating their employees’ social media enthusiasm into their marketing.

When ...

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