We social media marketers are a lucky bunch.
Not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to schedulers), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.
We have tons of information on hand.
The ideal next step: Knowing that we’re looking at the right numbers and drawing the right conclusions, simply and easily.
When it comes to Twitter analytics specifically, I’ve done a bit of ...
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