From the fun and silly (#FiveWordsToRuinADate, anyone?) to hard-hitting international news headlines, trending topics on social media have the power to keep us both aware and entertained.
Marketers have long recognized the potential of these highly-trafficked, highly-searched (at least for a short while) terms as a way to get in front of a big and often new audience.
It can be a risky gamble to go big on these fleeting opportunities, but the rewards of the right post at the right time can be ...
The post The Impact of the Trending Topic: The True Story (and Real Stats!) of a Top Tweet appeared first on Social.
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