Tuesday, July 5, 2016

How to increase your content's viral potential

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Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is tha...
Monday, July 4, 2016

What can Medium's Creative Exchange bring to native advertising?

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Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create...

Facebook to Change News Feed to Focus on Friends and Family: Here's Everything You Need to Know

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The goal of Facebook's News Feed is to show people the stories that are most relevant to them. That's no small task when you have ov...
Tuesday, June 28, 2016

55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

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Millions of blog posts are published every day. A small percentage gain traction and attract readers. And among those readers, 55% will re...
Monday, June 27, 2016

When will responsive websites respond to user context?

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Terms like “ mobile first ” and “ responsive web design ” sound dynamic and user-centric, but the reality is most mobile-first responsive we...
Friday, June 24, 2016

Facebook announces four new mobile ad formats

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Facebook the most mobile engagement of any platform, seeing more than 1 billion daily mobile users. With that in mind, Facebook made four a...
Wednesday, June 22, 2016

Why are we so bad at social media customer service?

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While social media marketing campaigns have always grabbed the lion's share of the headlines, customer service is the area where the rea...