Thursday, April 2, 2015

How to Use Medium: The Complete Guide to Medium for Marketers

Imagine starting a blog with zero overhead. Imagine having a place online to write your thoughts, tips, and learnings and share with a built-in audience and an immediate potential for viral traffic. Imagine a really great writing app.

This is Medium, a blogging platform from the creator of Blogger and Twitter. It’s slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.

We’ve enjoyed experimenting with the best way to use Medium here at Buffer, ...

The post How to Use Medium: The Complete Guide to Medium for Marketers appeared first on Social.

Google's Doorway Algorithm Update

Google has announced it will soon be cleaning up its algorithm for doorway pages in order to improve user experience.

It's Your Turn: Now Accepting Community Speaker Pitches for MozCon 2015

Posted by EricaMcGillivray

Yep, it's that time of year, friends. Time to submit your online marketing talk pitch for MozCon 2015. I'm super excited this year as we'll have 6 community speaker slots! That's right—you all are so amazing that we want to see more from you.

The basic details:

  • To submit, just fill out the form below.
  • Talks must be about online marketing and are only 15 minutes in length.
  • Submissions close on Sunday, April 12 at 5pm PDT.
  • Final decisions are final and will be made in late April.
  • All presentations must adhere to the MozCon Code of Conduct.
  • You must attend MozCon in person, July 13-15 in Seattle.

If you are selected, you will get the following:

  • 15 minutes on the MozCon stage to share with our audience, plus 5 minutes of Q&A.
  • A free ticket to MozCon. (If you already purchased yours, we'll either refund or transfer the ticket to someone else.)
  • Four nights of lodging covered by us at our partner hotel.
  • A reimbursement for your travel (flight, train, car, etc.), up to $500 domestic and $750 international.
  • A free ticket for you to give to anyone you would like and a code for $300 off another ticket.
  • An invitation for you and your significant other to join us for the speakers' dinner.

We work with you!

Pitching for a community speaker slot can feel intimidating. A lot of times, our ideas feel like an old hat and done a million times before. (When I say "our" here, I mean "mine.")

At MozCon, we work with every single speaker to ensure your presentation is the best it can be. Myself and Matt Roney dedicate ourselves to helping you. Seriously, you get our personal cell phone numbers. Don't get me wrong—you do the heavy lifting and the incredible work. But we set up calls, review sessions, and even take you up on the stage pre-MozCon to ensure that you feel awesome about your talk.

We're happy to help, including:

  • Calls to discuss and refine your topic.
  • Assistance honing topic title and description.
  • Reviews of outlines and drafts (as many as you want!).
  • Best practices and guidance for slide decks, specifically for our stage.
  • A comprehensive, step-by-step guide for show flow.
  • Serving as an audience for practicing your talk.
  • Reviewing your final deck.
  • Sunday night pre-MozCon tour of the stage to meet our A/V crew, see your presentation on the screens, and test the clicker.
  • A dedicated crew to make your A/V outstanding.
  • Anything else we can do to make you successful.

Most of the above are required as part of the speaker process, so even those of you who don't always ask for help (again, talking about myself here), will be sure to get it. We want you to know that anyone, regardless of experience or level of knowledge, can submit and present a great talk at MozCon. One of our past community speakers Zeph Snapp wrote a great post about his experiences with our process and at the show.

For great proposals:

  • Make sure to check out the confirmed MozCon 2015 topics from our other speakers so you don't overlap.
  • Read about what makes a great pitch.
  • For extra jazz, include links to videos of you doing public speaking and your slide deck work in the optional fields.
  • Follow the guidelines. Yes, the word counts are limited on purpose. Do not submit links to Google Docs, etc. for more information. Tricky submissions will be disqualified.

While I can't give direct pitch coaching—it would be unfair to others—I'm happy to answer your questions in the comments.

Submissions are reviewed by a selection committee at Moz, so multiple people look at and give their opinions on each pitch. The first run-through looks at pitches without speaker information attached to them in order to give an unbiased look at topics. Around 50% of pitches are weeded out here. The second run-through includes speaker bio information in order to get a more holistic view of the speaker and what your talk might be like in front of 1,400 people.

Everyone who submits a community speaker pitch will be informed either way. If your submission doesn't make it and you're wondering why, we can talk further on email as there's always next year.

Finally, a big thank you to our wonderful community speakers from past MozCons including Stephanie Beadell, Mark Traphagen, Zeph Snapp, Justin Briggs, Darren Shaw, Dana Lookadoo, Fabio Ricotta, Jeff McRitchie, Sha Menz, Mike Arnesen, A. Litsa, and Kelsey Libert, who've all been so amazing.


Still need to confirm you'll join us?

Buy your ticket!


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Wednesday, April 1, 2015

Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly

Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire.

WordPress vs Weebly – Which one is better? (Comparison)

Are you trying to decide between WordPress vs Weebly to build your site? WordPress is a popular choice and powers 23% of all websites on the internet, but Weebly is another solution that allows you to build your website, blogs, and eCommerce stores. If you… Read More »

To leave a comment please visit WordPress vs Weebly – Which one is better? (Comparison) on WPBeginner.

Using Key PR Messages in Content Creation for SEO

Sometimes it's hard to get SEO, content creation, and PR working effectively together, but these three tips can help.

Support 4.0: Using Snapchat for all of Moz's Support

Posted by Nick_Sayers

Innovation. Mobile. Community. Social. All words that come to mind when I think of Snapchat. Well, now a new word is creeping in… a word so disruptive to the Snapchat ecosphere that I’m going to bold it, then repeat it. Support. Yes, support.

Moz has always been a customer-centric company. We innovate, and you enjoy. Moz is ready to take it further than ever. Support+Snapchat is going to change how you talk to us and learn about the Moz products. Now read the following emotionally driven marketing copy to get a better sense of our new (industry-changing) means of support...

Move the needle on the go. Using Moz on the go with a desktop-based browser and have a question about Local Rankings? Just hold your phone up to your other screen and send us a snap of your issue. Make sure to shout loud enough. We love to hear you.

Why boil the ocean? This is easy. Sleek. And, dare we say, innovative. It's like chat, but it completely disappears. You just need your phone and a crippling support issue.

A team of unicorns. We've "transitioned" the zebras and horses to unemployment. We now only have unicorns. They will be blowing you away while helping with your support needs. Get ready to puke rainbows, folks.

Game-changing privacy. NSA. FBI. CIA. NYPD. Google. Illuminati. They're all watching. Feel secure that your in-depth support explanations will disappear soon after you receive them. You won't have to worry about anyone knowing that you couldn't find an export button without our help.

Don't open the kimono. Keep it clean. Unicorns are sensitive. Think of Moz's Snapchat as your sweet old grandmother's mailbox. The one those old Scholastic books she ordered for you always arrived in. Don’t tell her you didn't read them.

Now reach out. Feel the disruption in the Support Force. Send a Snapchat to moz_help. And welcome to Support 4.0.


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!